Genpact Pardot Integration 2018-05-30T20:18:08+00:00

Project Description

Genpact

Creating Business Impact through Better Communication

Genpact improved marketing and sales alignment by optimizing best practices for actionable insights that can be driven by sales and marketing through:

  • Implementing Pardot/SFDC/Wave field mapping
  • Improving reporting around influence of marketing initiatives on lead, contact and revenue development
  • Connecting LinkedIn, Facebook, Twitter, Wistia, Google Analytics, Google AdWords
  • Incorporating Demandbase data into form collection
  • Refining email opt‐out, do not call, compliance restrictions associated with international requirements
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