Smart Transit CRM Management 2018-06-29T19:27:51+00:00

Project Description

Smart-card transit pass system streamlines California citizen’s commute.

A large Metropolitan Transportation Authority serves as transportation planner, designer, builder and operator for one of the country’s largest, most populous counties. The agency wanted to enhance their transit payment system to an electronic payment cards when patrons board a bus and would need to replace an antiquated CRM system.

The system improved the user experience for Patrons and Vendors. Patrons are now able to view ride history, add new funds to their cards, order new cards, and report issues from any mobile device, tablet or computer. Vendors could order new card for respective patrons or report issues with accounts online. The new system:

  • Unified Card Management & modern online purchasing experience
  • Bank of America Credit Card Processing & Oracle ERP integration
  • Increased Account Usage by 50% with mobile-ready responsive design
  • Increased Ability to Self-Service
  • Handles ~70,000 monthly logins
  • Next multi-modal phase includes parking garages, bikes, toll roads
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